We have had the same site since our launch two and a half years ago and it was beginning to look a little, how should we say, dated. It’s tough trying to find the time to work on your own marketing materials but we decided we needed to put our nose to the grindstone and finally get this thing underway. Below we have outlined the credits for the project, some stills, and the roll we played in the project. If you are interested in more technical details and design process of the project head on over to this LogicBomb Laboratory article to learn more.
If you have had a chance to play with our new site we hope you enjoyed it, and if you have not head back to our home page and check it out. The logicbombmedia.com site was an idea that started over a year ago when we were trying to find a way to make augmented reality work for our own portfolio. We had seen and played with the technology a lot back then and were impressed with the impact it had on us. About three months ago we decided to twist the angle a little and use the technology to bring the user into the experience but make your head and eyes the camera instead of the webcam. Our initial tests produced some pretty exciting results and so we got started sketching out some site concepts.
We got in touch with Josh Hunter who also does work for Spitfire Media Group on a regular basis. Josh has been illustrating for over 10 years and immediately picked up on what we were trying to accomplish. He began putting some penciled sketches together of the Geeks and Robots in the scenes we had envisioned so we could ensure we had the same vision and to use as a base for the final art. We wanted to keep the Geeks light hearted, with loud colors, and give them lots of contrast while making the robots a little darker, primarily red and black, and look very mass produced. The pieces blew us away and just under five weeks he had six amazing scenes put together for us.
Shortly after contacting Josh he put us in touch with an audio engineer in Vermont, Eric Segalstad, who he had worked with in the past on a few other projects. As Josh finished rough sketches Eric would get an idea of what the scene contained and created an original composition to match the feel of the story we were trying to tell. We felt he did an amazing job and was willing to really tweak out the music in a short time on a tight budget.
While Josh and Eric were working hard on the art and music Mauro began building the Flash code that would make the site move the way we had envisioned. Mauro really went above and beyond working some very early mornings to pull it off. I worked on the page layout, textures, and Wordpress site which powers the content in the Flash. (Again, if you would like to learn more about the technical details click here.) We new the site was becoming something pretty cool but we wanted to ensure that the content could be changed easily for real-life updates like the blog, but also to demonstrate to customers that Flash doesn’t have to be static and the dynamic content doesn’t have to be boring.
In the end we’re pretty proud of what the end result of our concept has become and hope you enjoyed playing around and learning more about LogicBomb Media. Of course, if you are looking for some help planning and executing your own project, or just want to say ‘Hi’, drop us a note and we’ll be in touch!
